ALISON KING

Sky’s biggest drama commission to date was given a crime thriller hook, and a multi-platform campaign to show off the all-star cast to their very best.  Intrigue was built across many touch points - social media, press, poster, TV, viral, and a stunt in central London - not much chance of missing this.

Sky Atlantic commissioned rising new talent Jamie N Commons to rework a classic Led Zeppelin song. On youtube before Series 4 launch, this delivered over 280.000 viewers to the UK Atlantic trail. The campaign continued to own GOT with the launch of the "Home of Thrones" campaign.  Using posters, bus sides and online.

F.A. & Alzheimer’s Society Partnership

It takes a Lion’s heart to support someone living with dementia. As a two year relationship between the Football Association and Alzheimer’s Society kicks off, aimed at both carers and people living with dementia, we encourage them both for 90 magical minutes to forget dementia exists.

Memories Fade, Identity doesn't. Authentic voices were heard throughout the month, placing Alzheimer's Society in the top ten charities for promoting diversity and accessibility within its sector.

A Sky Original Programme,"The Tunnel" was a cinematic British & French remake of  "The Bridge."  A specially shot on air trail with the talent, Stephan Dillane (of GOT fame) and Clemence Poesy (Birdsong) was commissioned. The campaign had a long lead, launching with short on air stings as well as off air press, 6 sheets and posters.

As Don Draper nears the end of his journey and Mad Men series end.  We ramp up the decline of Don. A man in free fall

Starring Matthew McConaughey and Woody Harrelson Sky Atlantic promised a crime drama that was "Deep and dark".  Viewers flocked to the potent TV mix of high profile film talent and cinematic production values.

A Sky Original Programme, this comedy commission was well timed, hitting airwaves and streets precisely as Olivia Colman won herself yet another BAFTA.

Specially shot by Sky Atlantic we introduced The Following to a UK audience. Starring Kevin Bacon, this campaign lived on air and across 48 sheets, 6 sheets and online.  And was shot to allow us to post in Kevin across all formats.

The on air campaign took a different steer to the US. As 1930s prohibition America is made relevant to a UK audience.

Girls' creator and star Lena Dunham helped us out by agreeing to voice one of our on air launch promos.  For the UK and Sky Atlantic audience Lena's unique, quirky humour is a big sell.  

Great team work.

An iconic, moving Mad Men moment is turned into a roll call highlighting all the benefits of owning a Sky box.  This never ran, sadly.